Public relations….as a Thanksgivukkah dinner
This year marks the first year that Hanukkah falls on Thanksgiving, thus dubbed Thanksgivukkah.
And little did you know, a traditional PR plan can be represented by a Thanksgivukkah celebration!
The Objective…as the turkey. The Thanksgiving turkey is the overarching theme of the holiday meal. It’s cooked for longer than the rest of the dishes and usually takes a lot of research and prior planning to get right. During six hours of oven time, it’s constantly basted and overseen, to make sure it’s looking like the turkey you’re aiming for. And when it’s finally done and brought out to the table, guests ooh and aah!
The Strategy…as the stuffing. A strategy always comes from an objective. Stuffing is usually spooned from the turkey to your plate. A few basic ingredients, and not overly-complicated.
The Audience…as the mashed potatoes. The point of a PR effort is to change perceptions or attitudes. You make mashed potatoes by taking whole potatoes and transforming them into mashed deliciousness, with some help from milk, butter and salt. Just like with your audience, you alter from one state to achieve another.
The Message…as the cranberry sauce. You have to be careful with cranberry sauce, because not everyone likes it the same way. Some prefer sweet, some like it on their turkey and some don’t like it at all. You have to understand what your dinner guests want and tailor your cranberry sauce presentation to please your audience.
Now we insert the Hanukkah Menorah (this year, the Menurkey) into the equation. In our PR plan, it symbolizes the Tactics. Tactics are the things you do to achieve an objective. Since tactics are sparked by strategies, the middle candle (which lights the rest of the candles) is the strategy. The remaining eight candles represent different segments of PR: government affairs, community relations, social media, event planning, public affairs, crisis communication, media relations and publicity.
None of these can complete a Thanksgivukkah celebration without the others. Just like in a PR plan.
Lastly, to assure that a PR plan has been successful, you must measure the results. Was it a good dinner? Did your guests enjoy the food? Did it meet expectations and achieve the desired result? Were there any surprises? Is everyone exhausted and ready to nap? If yes, then congratulations, you did it!
Happy Thanksgivukkah, Muck Rack readers!