Google gets Nest
First there was an announcement from Google itself: the multinational Internet corporation planned to buy startup Nest Labs, who humbly describe themselves as re-inventors of "unloved but important home products, like the thermostat and the smoke alarm." CNN's Nina dos Santos observed, "Google betting big on interconnected 'smart' homes with acquisition of Wifi thermostat controller Nest labs." Amir Efrati with The Information quipped, "The Borg has entered your home." WSJ's David George-Cosh noted, "Crazy. Just installed mine last week." Digiday's Brian Morrissey pointed to the news release and said, "when nest's ceo uses 'thrilled' in press release, i actually believe him." Micah Singleton at CE: the Magazine could only tweet, "WTFADELL."
This news was further confirmed by Liz Gannes with Re/code, who reports that Google acquired Nest for $3.2 Billion. "Whoa. $GOOG Wait, think that needs some more $s," concluded Jeremy Owens with San Jose Mercury News. "$3.2 billion smoke alarm, brought to you by the people making military robot ponies," mused Peter Kafka, also at Re/code.