Featured journalist: Natalie Wardel
Today's featured journalist is Natalie Wardel, the social media director with KSL Salt Lake City. With respect to how social media is changing news, Wardel writes, "News is instantaneous. Which is awesome - we can tell better stories with an expanded reach. Like it or not, errors are also caught." Her favorite personal social media tool is Twitter, but in the case of KSL, "our reach for news is larger on Facebook - so we plan a lot of strategy around our Facebook audience."
But she got her start as a nightbeat crime reporter, and for a very simple reason: "To tell good stories." She also writes, "I love news -- our ability to tell stories that raise awareness, make a difference, and inspire is a power that should be treasured." As for her proudest work, she cites KSL's interactive series -- "making news interactive without making it annoying."
For a couple of completely different samplings of Wardel's work, check out these two separate headlines from her Muck Rack portfolio: "5 best apps to protect teens, kids online" and "The other woman in the WWII 'kiss' photo." Wardel also just so happens to have an antique pink typewriter in her office at home, sitting next to her iMac. We'd like to see a picture of that!