Is Facebook really the most important web content platform out there? Has the house that Zuckerberg built become the web community's de facto newspaper?
The above chart is especially interesting considering that Facebook's user base didn't grow at the same rate as referral traffic.
"...two years of referrals from Facebook and Google to the Buzzfeed Partner Network, a collection of websites (including this one!) that share their traffic stats with Buzzfeed. It quantifies what so many publishers have experienced: a massive surge of traffic from Facebook, unparalleled in its regular, day-after-day size and scope." Robinson Meyer, The Atlantic