#MuckedUp chat Tuesday: Is Facebook the most important entity in web journalism?

#MuckedUp chat Tuesday: Is Facebook the most important entity in web journalism?

Is Facebook really the most important web content platform out there? Has the house that Zuckerberg built become the web community's de facto newspaper?

A story this week in The Atlantic certainly makes it seem that way, highlighting a very Facebook friendly graph provided by Re/code:

The above chart is especially interesting considering that Facebook's user base didn't grow at the same rate as referral traffic. 

"...two years of referrals from Facebook and Google to the Buzzfeed Partner Network, a collection of websites (including this one!) that share their traffic stats with Buzzfeed. It quantifies what so many publishers have experienced: a massive surge of traffic from Facebook, unparalleled in its regular, day-after-day size and scope."  Robinson Meyer, The Atlantic 

The story from The Atlantic and Re/code suggest that social is trumping traditional search engines, specifically Google. That may mean journalism and media outlets will have to tweak the way they present and publish news, and that's because people could be using Facebook to search for news instead of Google. So, does that mean that Facebook is the most important outlet there is? Or is this just a skewed look at this numbers game? Join me this Tuesday, February 11th at 8 EST to have your say. 

 

 

 

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