Five ways to strengthen your personal brand

Five ways to strengthen your personal brand

Become the #CEOofYou with Jason Mollica's personal branding tips.

Personal branding has been a phrase we’ve seen and heard a ton of over the years.

Some folks despise the idea of personal branding, while others support how important it can be. I’m one of those people who feel personal branding is very important.

And not just for soon-to-be or new professionals.

As an established professional, whether you are in public relations or journalism, your personal brand is more important than ever in this day and age.

Trust is something that is paramount on social media, regardless of the field you are in. You need to have a level of trust to succeed. If your audience doesn’t trust your personal brand, its message and the information you post or tweet, you’ll be talking to the wall.

So, how exactly to you get social media followers to trust you and your brand? It’s not as simple as you think. This isn’t a matter of just following and having blind faith. You need to have a critical eye. Your personal brand depends on it.

Here are five tips on how to build your social trust and, in turn, your personal brand.

1. Audit Your Personal Brand. Much like big brands audit their own social profiles, you must do the same. Look at your engagement across every platform. What do your posts look like? Are you posting too much? Not enough? This audit will give you a good indication of how you look online.

2. Prove it. In the legal world, lawyers attempt to prove their client’s innocence of an alleged wrongdoing. In social media, though, we need to prove to current and potential followers that we are worth their time. Make sure your message is clear, concise and transparent. Gain someone’s trust by being you!

3. Establish Your Voice. Don’t be part of the “noise” on social networks. Set the tone by showing social followers that you are different from others. Bring positive, effective and worthwhile messages to social media. Make sure you aren’t just tweeting to tweet. Have a purpose.

4. Get to Know Your Audience. You don’t need a meet and greet, but when someone first follows you, reach out and say, “thanks.” Take it one step further and start a conversation. From personal experience, I would not be where I am today, unless I developed a relationship with now trusted colleagues on social networks.

5. Understand the Power of Social. Twitter, Facebook, YouTube, etc. are more than just social networks. They are powerful tools to spread your message. Respect these networks and don’t take advantage. There is so much good that can be done with social media. If you are unsure of a post, hold off. It’s better to be last and right with a post, than first and wrong. Any professional, in any field, can appreciate that!

Do not turn a blind eye to personal branding. Would you show up to an interview in a pair of ripped jeans and a dirty t-shirt? No (unless you really don’t want the job). Treat your personal brand with the utmost importance. You’ll appreciate it later!

Have other tips for personal branding? Share them in the comments below!

Jason Mollica is the president of JRMComm, a public relations and social media marketing consultancy, located in a suburb of Buffalo, N.Y. He combines knowledge of the broadcast news industry, traditional public relations expertise, and today’s new and innovative social media tools to assist client in maximizing their full potential. Follow him on Twitter and check out his blog.

Photo: CEO nameplate via Shutterstock

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