Just a handful of years after initially rejecting social media out of hand, newsrooms everywhere have awakened to its importance to journalism’s New Age. With more people gathering news from online networks than ever, and an increasingly mobile audience to boot, publications and networks have embraced social media -- first perhaps reluctantly but then with snowballing enthusiasm. It’s a game of running with scissors, though; we’ve all had to figure out what works and what doesn’t through basic trial and error. Some platforms have lended themselves more easily to the newsy cause, whereas others have required more brainstorming and adaptation to wield effectively. Along the way, there have been mistakes (linkbaiting, anyone?) and some triumphs (peruse some lessons from the Wall Street Journal and tips from the New York Times), but it all comes down to one question: How can we journalists leverage the best mobile apps and social platforms to draw in the audience, in a manner becoming of our profession and suited to our cause?
You won’t have to wonder long, because for this #muckedup we’ll be joined by not one but two expert guests who can speak to this topic. On the news side, we’re pleased to have Poynter’s Sam Kirkland, a digital media fellow focused on mobile and social media trends. He has also worked as a digital editor for the Chicago Sun-Times, where he helped manage the Sun-Times social media presence and launch digital magazines and ebooks. Meanwhile, from the world of social media, we’re equally delighted to welcome Reddit’s Victoria Taylor, the social networking website’s very first Director of Communications and also the author of the tremendously useful post “Best practices for journalists on Reddit.” Between these two excellent authorities , we expect we’ll cover plenty of ground. Join us for an hour on Twitter this Tuesday, 5 p.m. PST/8 p.m. EST, and let’s get #MuckedUp!