#MuckedUp Tuesday: Newsonomics and the business of digital news

#MuckedUp Tuesday: Newsonomics and the business of digital news

As media moguls grapple with monetizing the transition from print and broadcast news to the digital realm, it only makes sense that eventually a word would emerge for the phenomenon: Newsonomics. A term cleverly coined by news analyst Ken Doctor, he explains that Crossover Newsonomics is the age where most media owners now find themselves -- a previously uncharted territory where journalists must struggle to understand how to harness the power of digital news without sacrificing the bottom line. Like most pioneers, of course, we face unprecedented questions that force us to abandon the trusted formulas of our predecessors. They are questions that will require a combination of ingenuity and pragmatism to be answered, and are written in an entirely new language of technology. Is it too late to get a bite out of the digital ad pie? What about paywalls? And then there's the brand new LA Register, which seems to openly flout all of these concerns -- what do we take away from that?

If these questions keep you up at night, we have very good news: tonight's #muckedup guest is the man who quite literally wrote the book on Newsonomics! Ken Doctor is an analyst with "a ringside seat at the greatest story ever told about the global news media industry." Doctor has become a go-to press source and consultant for both legacy and emerging press, with work focused on the transformation of consumer media in the digital age and subjects ranging from the New York Times to Netflix and from Comcast to Conde Nast. Drawing connections among the news, information and the fast-changing business of media, Doctor contributes to his own Newsonomics.com website while also penning the popular weekly “Newsonomics Of” column for the Nieman Journalism Lab and occasionally contributing to the Economist blog, among others.

Join us tonight on Twitter at 5 p.m. PST/8 p.m. EST, when we'll get to pick Doctor's brain for an hour. Just follow the #MuckedUp hashtag!

Learn how to get more press, set up alerts that are "better than Google Alerts" and make reports on the impact of articles.

Request a Muck Rack Demo