Muck Rack's monthly top picks: 5 links we loved in June
Summer is in full swing and it is H-O-T. Before we dive into a long weekend here in the States, take a look at some of the top posts in the PR and journalism space online from June. Oh! And also, read on to discover the top five links from right here on the Muck Rack blog.
Links We Loved
1. Subject line real estate is precious. Make the most of it in your email campaigns: Whether you're emailing a journalist or sending out an email campaign to a large list, subject lines are critical. Meera Sapra details some best (and worst) practices.
2. Top PR firms promise they won't edit clients' Wikipedia entries on the sly: Michael Sebastian, media reporter for Ad Age, outlines a statement from 11 major PR agencies who have agreed to play by Wikipedia's rules when it comes to editing pages for clients. Ethics, people.
4. Looking for the best PR wire service? Consider this...: If you're trying to choose a wire service to send out your latest press release, Andrew Erickson urges PR pros to consider the reason WHY you are using a wire service in the first place.
5. What's in your PR contract? You better know: Get it in writing! Kellye Crane reminds PR pros, whether you're at an agency, in-house or an indepedent consultant, to clearly define expectations in a contract.
Top Posts From The Muck Rack Blog
Did we miss anything? Share your favorite PR and journalism links from the month of June in the comments below. Tip us off to other great posts for future link roundups by shooting us an email at firstname.lastname@example.org.
Jessica Lawlor is the features editor for the Muck Rack blog. She is a PR professional in the Philadelphia area and blogs at JessicaLawlor.com about getting gutsy- stepping outside your comfort zone to reach your goals.
PS- Muck Rack is looking for guest bloggers! If you’re interested, check out our submission guidelines and send us a pitch.