Muck Rack's monthly top picks: 5 links we loved in July
Summer is flying right on by, but that doesn't mean communicators and journos aren't publishing amazing content online! Before we dive headfirst into August, take a look at some of the top posts in the PR and journalism space online from July. Also, read on to discover the top five links from right here on the Muck Rack blog.
Links We Loved
1. The introvert's guide to working in communications: Think all PR pros are extroverts? Think again. Thankfully, Catherine Fisher put together a handy guide to being an introvert in the communications field.
2. 'Last Best News' shows how personal brand journalism works in local markets: A wave of journalists who have created strong personal brands are striking out on their own- including Ed Kemmick, who is building a website called Last Best News through his personal brand. Courtney Lowery Cowgill interviews Ed for PBS Media Shift.
4. How to maintain focus on marketing in the summer: Ah, the dog days of summer. Are you staying focused on your end goals? Kristin Dziadul from Marketing On The Rocks has some tips for keeping your eyes on the prize.
5. PR Metrics: what to measure in the PESO model: Measurement and data have long been important topics in the PR world. Here at Muck Rack, we're big fans of Gini Dietrich and have bookmarked this complete guide outlining the various types of media (paid, earned, shared and owned).
Top Posts From The Muck Rack Blog
Did we miss anything? Share your favorite PR and journalism links from the month of July in the comments below. Tip us off to other great posts for future link roundups by shooting us an email at firstname.lastname@example.org.
Jessica Lawlor is the features editor for the Muck Rack blog. She is a PR professional in the Philadelphia area and blogs at JessicaLawlor.com about getting gutsy- stepping outside your comfort zone to reach your goals.
PS- Muck Rack is looking for guest bloggers! If you’re interested, check out our submission guidelines and send us a pitch.