Muck Rack’s journalist news gathering survey in partnership with MDC Partners

Understanding journalists habits and preferences can significantly improve the way communications professional approach their counterparts in the newsroom. The Muck Rack team, in partnership with MDC Partners, one of the leading and fastest-growing global Business Transformation Organizations (their portfolio includes Hunter PR, Attention, Allison+Partners, Kwittken and more) tapped into Muck Rack's community of over 25,000 verified journalists to learn how they like to be pitched, how they track stories and how they grow their audiences on social media. PRWeek's Lindsay Stein has the exclusive on the results here.

Michael Bassik, Managing Director of MDC’s strategic communications group of agencies described the importance of collaborating with Muck Rack on this type of research. “As preferences of journalists continues to evolve, with search, social and email dominating the way in which stories are identified and sourced, our partner public relations firms are at the forefront of pairing experience with technology to connect with the most relevant journalists and online influencers,” he explained. “This research takes us one step further into the mind of today’s modern journalist, showing just how essential timing, brevity, social media and email communications are to effective media relations,” he added.

Takeaway: Journalist might miss your email so try following up once if you haven't heard back if you're sure it’s relevant.

Takeaway: Be sure to follow the journalists that you plan on reaching out to with a story idea. Also, your Twitter bio should include where you work or who you represent so when you do follow a journalist they know who you have access to.

Takeaway: Keep your pitches short, concise and customized - even if it takes you a bit of extra time.

Takeaway: Social media isn't really for pitching a journalist directly, instead use it as a research platform to learn more about their beats.

Takeaway: Understand what jouralists are tweeting about, their beat(s) and preferences before you contact them. Personalize even if it takes you extra time.

Takeaway: Don't be afraid to pitch a new journalist for the first time, just keep it concise, personalizaed and relevant to what they cover.

Takeaway: As a communications professional, make sure you're as active on Twitter as journalists are and are not just promoting clients.

Takeaway: Reach out to journalists in the morning when they're planning their story ideas.

If you're interested in learning more about journalists preferences and habits on social media, you can request a demo of Muck Rack by clicking here.


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