A major plus for AJ-plus: Al Jazeera’s digital arm AJ+ has just announced its hiring of David Cohn, who was until recently Circa’s Chief Content Officer. In the wake of launching its new iPhone app last month, this hire is being hailed as "a big get" for AJ+, as Cohn is sure to bring the mobile savvy with him that has made Circa's strategy a success.
From said Medium post:
"Television is the main source of news for most Americans. Love it or hate it — that’s the situation. But the expertise and skills developed to package news for broadcast mediums don’t necessarily translate to the web and certainly not mobile. I’ve called it the Screenularity. It’s the moment when the functional distinction between the screen in your living room is no different than the screen in your hand or in your lap. When that happens — television news operations will need to compete against the rest of the web. And the question is — are they equipped? Right now, I think the answer is no. But that’s where projects like AJ+ come in."
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