Happy Halloween! Here's what's trending

"I see debt people," senior European correspondent Jason Karaian quipped, as he shared the Quartz article he co-authored with Matt Phillips on the 10 scariest economic charts in the world. You could practically hear colleague Heather Timmons rolling her eyes as she responded, "that’s awful," but Wall Street Journal's Ben Wright thought it was a "brilliant tweet, brilliant article." Well played, Quartz.

Also, even a day later Tim Cook's declaration that he is proud to be gay continues to collect an astounding number of shares (to be exact, 142,219, at last count) and now The Verge's Casey Newton wants to say "thank you, Tim Cook." Co-worker Chris Ziegler declares, "if you read just one @verge piece today, 1) you're not reading enough verge; 2) make it this."

Following Tim Cook's post in popularity, in second place comes LeBron's moving Nike commercial titled simply "Together" with 111,737 shares. Although last night's Cavs opener wasn't what this Cleveland-born Daily writer was hoping for, the ads during the game were all universally amazing. Talking Points Memo's Dylan Scott excuses himself, "brb crying" whereas freelance journalist Tommy Tomlinson begrudgingly tweets, "This is nothing but shameless emotional manipulation to sell shoes, and yeah, I cried." WSJ's Michael Moore confides, "I can't tell if LeBron is angling to become the next mayor of Cleveland here or Batman in Dark Knight Rises Again." Circa's Daniel Bentley can only tweet, "ALL THE CLEVELAND FEELS."

And the day after learning Boston’s longest serving mayor has died at age 71, we also learn he did not pass before casting an absentee ballot in the upcoming electionBoston Globe's Shirley Leung pretty much speaks for everyone when tweeting, "Before he left us, Menino filled out absentee ballot. No excuses for anyone else. Vote on Tuesday."

Learn how to get more press, set up alerts that are "better than Google Alerts" and make reports on the impact of articles.

Request a Muck Rack Demo