NYT creates, names first growth editor

Nov 12, 2014

In an ongoing effort to "grow" its audience and mobile engagement, The New York Times has invented a new role: that of growth editor, features, and Simone S. Oliver is the first. Previously an online editor with NYT's fashion department, Oliver now joins the Times' Audience Development team, where she'll partner with the features department on social and mobile strategy while also collaborating with the photo desk on how to leverage visual platforms like Instagram and Pinterest.

"My new gig! I'm stoked," Oliver shared on Twitter, which was news that NPR's Gene Demby promptly dubbed "so major."

"Wow, congrats on the promotion @SimoneSOliver. We should swap notes," suggests Jigar Mehta with AJ Plus.

Don’t forget - if you change your job in journalism or move to a different news organization, be sure to email Kirsten (kirsten [at] sawhorsemedia [dot] com) so we can reflect your new title. News job changes only, please! Thanks!

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Writes the @MuckRackDaily & runs #muckedup chat. Creator of #100helpfuldays. I can haz media tips? kirsten@sawhorsemedia.com

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