Finding journalists' alternative interest areas by searching their public conversations

Finding journalists' alternative interest areas by searching their public conversations

It's no longer fair to journalists to only research what they've recently published or written on their outlet. While that information is essential, it's equally important to search journalists public conversations on Twitter and social media to learn what they care about right now. We recently found that nearly 80% of journalists see Twitter as the most important social network for their jobs.

Identifying the right journalists based on what they've shared their interested in can be the perfect way to connect with a journalist and suggest a story idea. We recently spoke with Muck Rack user Victoria Gavaza, a Senior Associate at Burson-Marsteller who used Muck Rack to find a journalist that was interested in tech and fashion that normally only writes about startups.

Muck Rack: What was your favorite part about Muck Rack?
Victoria Gavaza: The ability to locate accurate, geographical information about journalists for localized media lists is fantastic. I’m also a huge fan of the overall interface – the product is faster and more efficient than Cision or Vocus tools.
 
MR: How did Muck Rack help you secure media hits?
VG:
Muck Rack helped me secure coverage for three clients this week. A great example was for major enterprise technology player – with Muck Rack I was able to see that a reporter, who typically focuses on startups, was looking for resources via Twitter on fashion/tech. We set her up to attend a client event and speak with the client's CTO, leading to a fantastic piece of coverage.
 
MR: What was your favorite feature?
VG: Social integration – this is becoming an integral part of our business and understanding where our influencers are spreading their coverage is extremely helpful.

(Image: Twitter via Shutterstock)

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