#MuckedUp chat Tuesday: The forecast on the future of weather reporting

#MuckedUp chat Tuesday: The forecast on the future of weather reporting

For audiences, there's arguably no beat that wields greater influence over their lives than the weather. It's the one story that universally affects us, motivating us to click on the remote or search the web for the newest update. For journalists, though, it's one of the trickiest beats. It represents a tremendous challenge as well as a big responsibility: How do you warn your readers and viewers about the potential perils of a storm that might not pan out? In an industry where audience trust is important, this is not an easy balance to strike. There are less hazardous questions, too, albeit no less vexing: How do you cover an everyday story like weather in a unique and engaging way? Without throwing boiling water or freezing an egg on the sidewalk, that is. Plus, let's not shy away from the elephant in the room: how does one sidestep the urge to misuse puns on this beat? (We obviously didn’t do a very good job in this headline).


Brace yourselves for some excitement, because our next #MuckedUp guest is Eric Holthaus, a meteorologist specializing in the human side of weather and climate; Eric writes primarily at Slate and led weather coverage for the Wall Street Journal from 2011-2013. He also boasts a very active presence on Twitter and has contributed to VICE, Quartz, the Washington Post, the Daily Beast, MarketWatch, The Atlantic, Mother Jones, Grist, and Wired. Additionally, Eric has worked at Columbia University's International Research Institute for Climate and Society developing adaptation strategies to climate variability and climate change in more than a dozen countries worldwide. Noteworthy: after reading the recent Intergovernmental Panel on Climate Change (IPCC) report in September 2013, Eric publicly vowed to never fly again, a decision which has gained international recognition. Got a question for Eric? Tweet me / email me before the end of the Monday work day, and we’ll incorporate it into our chat! Oh, and help us spread the word. See you on Twitter this Tuesday, Mar. 10, at 5 p.m. PST/8 p.m. EST!

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