"Be careful what you retweet today. It's April Fools Day and someone wants you to fall for something," comes the sage advice from media whisperer Steve Buttry. We highly recommend you print his tweet out, tape it to your computer and up your game, because USA Today already fell for selfie shoes--ahem, or should we say, shoefies (~2,000 shares as of this morning). "You fell for *this*, USA Today?" Romenesko incredulously asks. To be fair, a selfie shoe would effectively eliminate the phenomenon of awkward-selfie-arm, so someone should actually get on this concept.
CERN got in on the April fun, announcing that researchers have confirmed the existence of "the Force" (a little prank that earned 50,000 appreciative shares so far). Lech Mintowt-Czyz with The Times calls it, "The only decent April Fool I've seen so far ... Amazing it is." And if that's not enough for you, The Guardian's Stuart Heritage has helpfully compiled today's best pranks from around the world (5,500+). "Here I am, liveblogging April Fools’ Day for five hours. Kill me," Heritage begged earlier today, then later shared, "I’m not going to link to EVERY update, but here’s an April Fools’ drinking game I just made up." Proving once again that we journalists can turn any newsworthy event into a drinking game, no? To supplement with a bit of serious history, take a gander at NPR's list of April Fools Day media mischief over the ages (600+).
Oh, and this isn't an April Fools' prank (that we know of), but we think it warrants placement here, regardless: BuzzFeed's Matt Stopera regales us with an ordinary BuzzFeeder's heroic quest to follow his stolen iPhone across the world, become a celeb in China, and so much more (101,000+ shares of epicness, and viewed more than 7 million times in the P.R.C.!). "This story is completely nuts+amazing & also proves @BuzzFeed can do viral even in languages the writers don't speak," realizes Yahoo's Garance Franke-Ruta. Everyone is going on about how this is an amazing feat of the Internet, but actually, this is really more a story about how China is extraordinary and its people are even more so. Trust us on that. "All else aside, this is pretty much everything you need to know about the far greater power of social media in China," concludes Globe and Mail's Doug Saunders.