The best of Muck Rack: 5 posts all about pitching
Here at Muck Rack, we've been publishing useful content for PR professionals and journalists for years.
With 40+ individual contributors and more than 100 posts to the Muck Rack blog just in the past year, we've got a lot of great posts to share on topics that impact those who work in the communications industry like media relations, social media, content marketing, journalism and more.
(Interested in joining this roster of amazing writers? Muck Rack is always looking for guest contributors. Check out our submission guidelines and send us a pitch)
In our newest feature, "The Best of Muck Rack," we'll share some of our favorite Muck Rack posts around a certain topic.
Today, let's take a look at Muck Rack's top posts all about pitching.
Pitch perfect: how to craft the ideal media pitch by Nicole Fallon: "So if you clicked on this article for a tried-and-true, guaranteed formula for getting press coverage, stop reading. You're not going to find one. However, if you're looking for advice on crafting the "perfect pitch" — one that a reporter will read, engage with and respond to — you've come to the right place."
How to approach pitching print versus broadcast by Zach Burrus: "So, I thought who better to offer this advice than two of my colleagues who’ve been on both sides as journalists… and on the “dark side” as PR pros. Mike Kelly (MK) is a Senior Account Executive at SHIFT Communications after previously working as a news producer at NECN, while Elizabeth Segran (ES) is a former Account Executive at SHIFT and is now a staff writer for Fast Company."
Pitching the old and new ways (at the same time) by Adam Dvorin: "Old school in a new age. To me, that sounds a lot like the challenges I face -- many of us face -- as media relations professionals. Yes, our jobs are changing, but not in a bad way. Like Joe Maddon, we are at the intersection of new age AND old school."
Pitch or ditch? How to tell if a news release is actually newsworthy by Kate Finley: "It’s essential that we take our role as educators seriously and know the difference between internal vs. external communication to avoid steering our clients wrong. This will help to determine whether “news” is newsworthy or not and how to use other tools within our PR toolbox besides the overused news release."
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