What does 2016 look like for PR pros and journalists?

What does 2016 look like for PR pros and journalists?

It's New Year's Eve. 2016, a brand new year, begins tomorrow.

What does the future hold?

More specifically, what will 2016 look like for public relations professionals and journalists? Our industry is ever-changing.

Luckily, this time of year, there's no shortage of useful 2016 prediction posts, helping us to decipher what the coming year looks like in our professional worlds. We've done you a favor and rounded up some of the best prediction posts so you can start speculating and planning for the year ahead.

Here's what 2016 (might) hold for PR pros and journalists.

1. Three 2016 predictions that might be surprising by Marijane Funess for Crenshaw Communications

2. 10 PR predictions for 2016 from PR Moment

3. 8 trends PR pros should look for in 2016 by Gini Dietrich for Spin Sucks

4. Predictions for journalism 2016 by NiemanLab

5. Social media marketing: 8 predictions for social media in 2016 by Bethany Jurns for Business 2 Community

Some major trends after reviewing all of these predictions?

  • Content. Expect to hear the word 'content' much more in 2016 (if you didn't hear enough of it in 2015!) It's ALL about good, useful, interesting and compelling content- in many different forms.
  • Livestreaming. The rise of Periscope, Meerkat, Blab and other platforms have made it easy to capture moments in real time for the public to see. Expect much more of this in 2016.
  • Crossover and blending of disciplines. The lines have always been blurry, but even more so now as marketing, public relations, social media and other communications professionals works together to achieve a common goal.
  • Measurement. Yeah, I know. As communicators, we don't LOVE numbers and math, but measurement is going to become even more important in the coming years. Get on board!
  • Rise of podcasting. Podcasting became much more mainstream in 2015, but expect to see more brands and media outlets jumping on board in 2016.
  • Short-form storytelling. Stories don't have to be long to be meaningful. For years, we've told 140-character stories on Twitter and now with social media sites like Snapchat, communicators can get even more creative with short-form photo/video storytelling.

What do YOU think the future holds for PR and journalism in 2016? Let us know in the comments below!

Jessica Lawlor is a public relations professional and writer in the Philadelphia area.  She is the features editor for Muck Rack. Her work has been published on Ragan’s PR Daily, Brazen Careerist, Mediabistro, Business Insider and AOL Jobs. She blogs at JessicaLawlor.com about getting gutsy- stepping outside your comfort zone to reach your goals and live a life that makes you truly happy.

Photo: Crystal ball via Shutterstock

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