Muck Rack's monthly top picks: 5 links we loved in May

Muck Rack's monthly top picks: 5 links we loved in May

Welcome to June, people! We're entering half time for 2016. How's your year going?

Take a look at the top PR/journalism posts around the web from the month of May. Also, stick around to discover the top five stories from right here on the Muck Rack blog.

Links We Loved

1. Now, there’s one more reason to be a journalist — you can help save journalism: Washington Post media columnist Margaret Sullivan has an optimistic view about the future of journalism for recent grads. With all the doom and gloom about journalism lately, we love this perspective! 

2. What to include in a modern day press kitThink press kits have gone the way of the traditional press release? Think again. According to Melissa Pastore, here's what you need in your press kit.

3. Why knowing your audience makes all the differenceKnow your audience. It's the golden rule of PR. Corina Manea explains just why this rule is so important, and shares a personal story about a time a company definitely didn't know their audience.

4. Meternity Leave: a publicity stunt or complete brilliance?Catch the hoopla around Meternity Leave last month? Kimberly Crossland ponders if the whole thing was a publicity stunt or complete brilliance (or both).

5. Expand "media relations" to stay relevant: Heather Whaling urges PR pros to take calculated risks, especially when it comes to media relations. Have you taken any risks lately?

Top Posts From The Muck Rack Blog

1. Tweets from real journalists: how not to pitch us by Michelle Garrett

2. Public relations pet peeves: IRL examples from a freelance journalist by Samantha Rea

3. The revolution will not be broadcast: news in the age of discovery by Eric Hazard

4. Best productivity apps: PR edition by Antonio Tooley

5. Why every PR professional and journalist needs a public figure Facebook page by Victoria Reitano

Did we miss anything? Share your favorite PR and journalism links from the month of May in the comments below. Tip us off to other great posts for future link roundups by shooting us an email at 

Jessica Lawlor is the features editor for the Muck Rack blog. She is a communications professional, writer, personal branding expert and speaker in the Philadelphia area. After six years in the corporate PR world, Jessica left her job to run her own communications agency, blog/brand and teach yoga. She blogs at about getting gutsy: stepping outside your comfort zone to reach your goals and live a life that makes you truly happy.

PS- Muck Rack is looking for guest bloggers! If you’re interested in writing for us, check out our submission guidelines and send us a pitch. 

Photo: Open notebook via Shutterstock

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