Featured journalist: Arthur Zaczkiewicz
Today we'd like to introduce you to Arthur Zaczkiewicz, executive editor of strategic content development at Women's Wear Daily. This New York-based journalist first got his start in news as writer and reporter for Ulster Publishing's New Paltz Herald, entering the field "Because it involves making sense out of seemingly senseless things." Zaczkiewicz prefers to be pitched via a "thoughtful email," but says the worst pitch he ever received came in the form of several emails, wherein the PR agency introduced each one with "Hi Adam!" Ouch! Aside from his own publication, his favorite outlet to consult for information is BBC News. We highly recommend you stop by his Muck Rack portfolio for samplings of his work, which offers in-depth insights on his beat via headlines like "Finding Opportunities Among Fashion Brand-Avoiding Millennials" and "State of Retail Report Shows Market in Flux, Ripe With Opportunities" (which has already received 200+ shares).