It's in their blood: NYT gets passed down to a 5th generation of Ochs-Sulzbergers

In 1896, as the New York Times faced potential financial ruin, 38-year-old Adolph Ochs, who'd already purchased a couple smaller newspapers with money borrowed from his parents, scraped together some cash and bought the Times for a sweet price. Of course, it still faced financial ruin, but Ochs had a plan. Instead of trying to compete with in the crowded New York market of tabloids and yellow journalism rags, the Times would set itself apart by adopting a bold and innovative new approach to journalism: It would be objective.

Ochs' plan worked. By the 1920s, the Times readership had grown almost one hundred times over, from less than 10,000 readers to almost one million readers.

Today, 36-year-old A.G. Sulzberger, who's part of the fifth generation of Ochs-Sulzbergers, was chosen to become the paper's new Deputy Publisher and, not unlike Ochs before him, to lead the Times into the future.

To be clear, A.G. is more than a just a man who was lucky enough to be born with the last name Sulzberger and Adolph Ochs' blood in his veins. As you may or may not remember, he was the principal author of the Times' 2014 internal "Innovations Report" which, after it was leaked to other journalists, became something of a legend, offering an honest, clear-eyed look at everything wrong with the New York Times in the 21st century, from the belly of the beast itself.

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