A holiday gift guide for the PR industry professional
So, it’s officially the holiday season (where did 2016 go?) and you’re likely doing some sort of holiday shopping. You’re looking for the ideal gift for family, friends, and of course--your coworkers.
Searching for ideas? Well, look no further. Here is a handy gift guide for the PR industry professional and all your friends.
Your favorite client/spokesperson: A story of their dreeeammss
For your favorite and most deserving client, what could be better than a feature story in a top outlet that’s both accurate and amazing? That also reaches the target audience and hits it out of the ballpark with page views and on social? Some call it a dream come true. Some call it the best gift ever for your favorite client.
(Note: By now you’ve figured out this is a “handy” gift guide, but maybe not so much a realistic one. Read on…)
All your other clients: A party box
Nothing says appreciation quite like a custom party box for clients with whom you’ve worked on a daily basis for the past 12 months. Celebrate your achievements and get ready for an even better year.
Coworkers who had a stellar year: A bottle of liquor!
The teams who executed media tours without a hitch, drove social engagement through the roof, launched influential campaigns, and proved their ROI--they need a night out (or two) to reflect on how much they accomplished and the ways in which they were able to positively impact their company or client’s business and bottom line. Your gift will be the catalyst to the party!
Coworkers who had a not-so-stellar year: A bottle of liquor.
It’s worth celebrating hard work and showing appreciation across the board, but also worth taking an opportunity to identify what and how you can improve. The start of a new year is a good time to rejigger, reconfigure, and approach challenges differently.
Your boss: Just to pay it forward
A boss not only helps you develop your skills, but also teaches you valuable ways to manage--your workload, your teams, and your (future) reportees. Just pay it forward and they’ll feel appreciated.
Your favorite publication: Another fact checker, a few more writers, and a way to generate revenue
It was hard to miss the acceleration of the changing newsroom this year. There’s probably nothing more you want to give your favorite outlet (or they would appreciate) than more reporters and a bigger budget.
Your favorite reporter: A once-in-a-lifetime scoop
Much like the gift to your favorite client, your favorite reporter deserves something special--what could be better than a once-in-a-lifetime scoop? When media relations is a two-way street, it’s beneficial for everyone involved. A scoop, however, is an ultimate gift--so give selectively!
Your parents: A PR explainer
Next to politics, explaining what you do at work is the second most challenging conversation to have at the dinner table. We would all appreciate a brief ‘splainer on what PR really is, so your family stops asking. Until it’s developed, hopefully this does the trick.
Your timesheet: Retirement
But really though...
The industry: A tangible measurement tool
One of the continuing challenges for the industry as a whole is being able to show tangible value. While “trust,” “sentiment,” and “coverage” are useful measures, we all hope that one day we’ll be able to point to numbers and say: “PR did that and this is exactly how it helped your business.”
For you: Sanity, patience, a cookie, and a vacation
Treat yo’ self!
Julia Sahin works in financial communications at one of the largest PR firms in New York and is a monthly contributor to Muck Rack. She plans on doing big things.Connect with her on Twitter. All opinions should be seen as her own and do not reflect her employer’s.
Photo via Pixabay