Eight roadblocks to successful PR

Eight roadblocks to successful PR

Doing great work involves not only executing well, but also being able to identify what is preventing you from doing so.

Accepting roadblocks we come across can restrict us from accelerating our work and professional growth.

As we're starting a new year, likely new plans and efforts, start breaking down some of these roadblocks to put success in motion:

1. Tactics without a strategy or objective

In many teams in which I've worked, I often hear, “What can we do?” but rarely hear, “What are we trying to achieve?”

The objective and strategies should always be the starting point for tactics to ensure our work is impactful and headed in the right direction.

2. Not having the right tools in place

Part of great leadership at any level is giving people the right tools to execute and then getting out of their way.

Without proper resources and access to them, work may take twice as long and feel overwhelming. The right tools empower colleagues to take success into their own hands.

3. Denying the changing landscape we work in

Much like with our clients, our business and operating landscape has changed dramatically.

If we deny these changes, we end up without a competitive advantage and with many missed opportunities. We must truly understand the new landscape, anticipate changes, and realistically set expectations for our clients and companies.

4. Not asking questions

What is holding you back from asking clients or executives questions?

When we inquire, we raise our understanding of the business and reasoning behind decisions. At the same time, we build trust with others--an important, intangible aspect of success.

5. Accepting the status quo

If it's not broken, don't fix it--but what more can we do to prevent it from breaking in the future? Consider turning off the autopilot and thinking creatively to develop a sustainable solution.

6. Lacking integration

Consistency in messaging, planning, and across all stakeholders should be a key consideration in all efforts. If you're not all driving in the same direction, you'll end up going in reverse.

7. Backing down when counsel is worth hearing

What I’ve heard from clients most recently is “I don’t know what I don’t know.”

Part of our roles as PR professionals is to inform, advise, and support. If we back down from providing counsel that is worth hearing, we’re not acting in the best interest of our clients and their stakeholders.

8. Not asking for help

Knowing when and how to ask for help is a powerful skill. But when we shy away from it, we’re at a disadvantage in overcoming roadblocks. Consider it part of continuous learning and improvement, so asking for help is really a learning opportunity worth taking. 

What else would you add to this list?

Julia Sahin works in financial communications at one of the largest PR firms in New York and is a monthly contributor to Muck Rack. She plans on doing big things. Connect with her on Twitter. All opinions should be seen as her own and do not reflect her employer’s.

Photo via Pixabay

Learn how to get more press, set up alerts that are "better than Google Alerts" and make reports on the impact of articles.

Request a Muck Rack Demo