Six ideas cooler than a press release

Six ideas cooler than a press release

We’ve been asking for years whether it’s time we lay the press release to rest.

While it seems this question still looms, we are instead exploring and adding new ways to share information and tell stories.

And these are undoubtedly more creative, innovative, and flexible than a press release. Some might say even...cooler.

Here are more creative ways to consider when sharing information or telling a story.

1. Images

Photos, pictures, infographics, and so on, are useful in helping audiences visualize a story. They also help to add context and tone, where words may fall short. Using them also helps in explaining difficult concepts or data in a short amount of time.  Plus, they’re just more fun.

2. Videos and animations

Visual storytelling has undoubtedly become a critical part of communications and branding.

It’s rare that communications are released without them and most consider that a good thing. One additional perk is that videos and animations have shareability--they can easily be posted on social media, helping to expand the reach of your content.

3. Podcasts

Perfect for people on the go, podcasts allow an audience to absorb information while multitasking.

This medium can be a helpful tool for a company whose stakeholders commute and want to be productive while on mass transit or (driving safely) in a car. A story or concept can be explained verbally in a short amount of time while providing background--and the editing time can be shorter than that of a video’s.  

4. Blogs

Every company is a media company and an owned blog allows stories -- ones that may not have been covered in the media -- to reach important stakeholders. A communicator can write an article that includes facts and storytelling to share a company’s point-of-view on an announcement or an industry issue.

While posts are in a similar format to press releases, they’re often more interesting to read and can creatively integrate other multimedia.

5. Newsletters

I’ve recently begun to feel overwhelmed with the amount of resources from which to get news. (Have you?)

It’s fantastic that there are so many outlets, but I find myself with a list that’s frankly longer than the time I have in the mornings.

Enter newsletters. They allow people to subscribe to the outlet, the type of news or interest, or a specific journalist’s work to cut down on the time it takes to go through your go-to sources. Pitching a newsletter or starting your own could be an idea worth considering--readers opt-in for the news they’re receiving.

6. Webinars/webcasts 

I’m a big fan of webcasts because they connect you to people and content from your own seat. They also allow you to ask questions about what you’re seeing onscreen. The trick here it make the visuals interesting and select an engaging speaker who is comfortable enough to take questions at the end of his/her presentation.

Have other ideas for tactics that are cooler than a press release? 

Julia Sahin works in financial communications at one of the largest PR firms in New York and is a monthly contributor to Muck Rack. She plans on doing big things. Connect with her on Twitter. All opinions should be seen as her own and do not reflect her employer’s.

Photo via Pixabay

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