New Muck Rack survey: 72% of journalists say they are optimistic about the future

New Muck Rack survey: 72% of journalists say they are optimistic about the future

It's not all doom and gloom when it comes to the future of journalism.

In fact, according to Muck Rack's annual journalist survey, 72% of journalists say they are optimistic about the journalism profession. 

Muck Rack, a tool for PR professionals to monitor news, pitch journalists/bloggers and track media success, completed the annual survey in February.

Here are some of the key findings from the survey, recently covered in an extensive piece on Forbes.

Click here to download the full survey results

On social media

  • 70% of journalists said they saw Twitter as their most valuable social network.
  • 72% of journalists track how many times their own stories are shared on social media

On pitching

  • The best time to pitch a journalist is between 9 and 11 a.m.

  • 86% of journalists like when PR pros follow them on social media

  • When asked, why do you immediately reject otherwise relevant pitches, 22% of journalists cited lack of personalization

  • 72% of journalists wish PR pros would stop calling them to pitch story ideas

  • 78% of journalists don’t like pitches with emojis

On fake news and journalism in the era of the Trump administration

  • 72.25% of journalists think the fake news problem will continue to get worse in 2017

  • 61% of journalists believe it will be more difficult to be a journalist under the Trump administration than under the Obama administration

Curious about who exactly responded to this year's survey?

28.24% of respondents are between 20-30 years old, 26.47% are between 31-40, 21.76% between 41-50 years old and 23.24% are over 50. 57% identified as a full-time journalist, editorial writer or blogger where 23.35% identified as a full-time freelance journalist.

Click here to download the full survey results

Jessica Lawlor is the features editor for the Muck Rack blog and handles PR and social media for Muck Rack.

Photo via Muck Rack's journalist survey

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