Muck Rack's monthly top picks: 5 links we loved in July

Muck Rack's monthly top picks: 5 links we loved in July

The dog days of summer are officially upon us.

With the last few days of summer quickly slipping by like sand in an hourglass, it can be easy to throw productivity out the window and try to soak up the last remaining rays of the season. To help keep you on track, we’ve pulled together our top PR/journalism links from around the web from the month of July.

Take a look at what’s trending and stick around to read the top five stories from the Muck Rack blog.

Links we loved

1. Crisis management 101: Shark Week case study part 1: In the first of a humorous three-part blog series, Emily Mong follows the fictitious G.W. Shark who is in need of some crisis management during Shark Week to protect his vegan donut shop’s reputation (because why not?). While the scenario may be made up, the tips for PR pros are real and helpful.

2. Chips and salsa: Using social media to win young broadcast news consumers, and train journalists: While many TV news stations are still able to reach the 25-to-54 year-old audience currently coveted by advertisers, some find themselves frantically searching for a way to reach the next generation of news consumers, many of whom do not use -- or possibly even own -- traditional television. In this article for MediaShift, Rick Brunson has some hope for broadcast news stations and it comes in the form of social media.

3. 6 steps to go from procrastinating to productive: Whether you’re a CEO, senior leader or entry-level employee, there will always be tasks on your to-do list that you absolutely dread. Follow these six steps from Jeffrey Hayzlett minimize procrastination and maximize productivity in your work day.

4. Is Sean Spicer’s next stop a PR agency? CEOs are split: The former press secretary for President Trump, Sean Spicer, is walking out of the White House a free agent. In this piece from Sean Czarnecki, several CEOs of top PR agencies weigh in on what they think his next steps will be and if they’d be willing to hire Spicer at their own firm.

5. How cool are you with ice cream nomenclature: The average American eats 23 pounds of ice cream per year (and we imagine most of that is consumed during the heat of summer). If you’re a wordsmith in need of a fun respite from your blazing PR/journalism efforts, add these need-to-know ice cream vocab words from Laura Hale Brockway to your repertoire.

Top Posts from the Muck Rack Blog

1. Want local TV coverage? Here’s what not to do by Tim O’Brien

2. 6 journalists and PR pros explain how they use Twitter in 2017 by Rachel Pluck

3. The danger in pitching news that isn’t news (and 4 ways to break the cycle) by Michelle Garrett

4. 3 ways the media can approach insults on social media by Jason Mollica

5. In defense of Sean Spicer (and what PR pros can learn from him) by Trey Ditto

Did we miss anything? Share your favorite PR and journalism links from the month of July in the comments below. Tip us off to other great posts for future link roundups by emailing our managing editor at

PS- Muck Rack is looking for guest bloggers! If you’re interested in writing for us, check out our submission guidelines and send us a pitch.

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