Who loves Game of Thrones? (Well, everyone, but especially journalists)

Who loves Game of Thrones? (Well, everyone, but especially journalists)

Anyone have a Game of Thrones hangover after the season 7 finale?

For the past month and a half, cult-favorite GoT has dominated the pop culture and social media lexicon, especially on Sunday nights and Mondays after the show airs. (I mean, if you don't watch, you might as well stay off of Twitter until at least Monday afternoon...)

It's no secret that GoT has captured a lot of attention, especially among one audience in particular: the media. 

Journalists love Game of Thrones. In fact, they've mentioned the show in more than 32,000 articles since the season 7 premiere aired on July 16, 2017.

Muck Rack, our platform for journalists and PR people that tracks the news, social shares and more, rounded up some more interesting data around GoT, social media and journalism.

Game of Thrones characters on social media

Game of Thrones characters are mentioned *a lot* in the media. Here’s a breakdown of the top five characters in terms of number of media mentions in the month leading up to the premiere in July, as well as since the premiere up until today:

1. Jon Snow: 10,949 total mentions (4,253 media mentions in the month leading up to the premiere, 6,696 from the premiere until today)

2. Daenerys Targaryen: 4,961 total mentions (2,014 media mentions in the month leading up to the premiere, 2,947 from the premiere until today)

3. Cersei Lannister: 3,410 total mentions (1,798 media mentions in the month leading up to the premiere, 1,612 from the premiere until today)

4. Arya Stark: 2,624 total mentions (998 media mentions in the month leading up to the premiere, 1,626 from the premiere until today)

5. Sansa Stark: 2,323 total mentions (1,394 media mentions in the month leading up to the premiere, 929 from the premiere until today)

*Interestingly, Sansa went into the season the favorite of the media, but then her sister (Arya) won the media over during the season.

Game of Thrones and journalism

  • Since the season 7 premiere aired on July 16, Game of Thrones has been included in 32,225 articles. 

  • In the month before the premiere, nearly 800 verified journalists on Muck Rack have mentioned Game of Thrones either in an article they wrote (423) or on Twitter (790). Since the premiere aired until today, the numbers remain quite consistent with 820+ verified journalists on Muck Rack mentioning the show.

  • The phrase “winter is coming” was mentioned more than 500 times in the month leading up to the premiere.

  • The Game of Thrones season 7 trailer was included or mentioned in more than 90 articles with a total reach of 674,646,126 and a journalist reach of 320,894.

  • Between last Sunday's insane dragon-focused episode and the following morning, Viserion was written about in more than 600 articles and mentioned on Twitter by more than 360 journalists. In less than 24 hours! 

Game of Thrones vs. House of Cards 

  • In the month leading up to the season 7 premiere (June 16-July 16), Game of Thrones was included in more than 18,000 articles. This compares to the season 5 premiere of Netflix show House of Cards (April 30-May 30) which was included in almost 5,000 articles.

Curious to learn more about how to pull these kinds of statistics for your company or client? We'd love to show you how Muck Rack works!

Jessica Lawlor is the features editor for the Muck Rack blog and handles PR and social media for Muck Rack.

Photo: HBO screenshot

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