Top 25 must-read public relations blogs
In a constantly changing media landscape, it’s more important than ever that public relations professionals stay on top of their game.
While we pride ourselves on this very PR blog’s useful content (just a slight #humblebrag…), we know there are many other helpful resources online for communicators.
Read on to discover the top 25 PR blogs communicators need to be reading.
PR Daily delivers news, advice and opinions on the PR, marketing, social media and media worlds on a daily basis. From industry how-tos to videos to ebooks, this popular site often comes out on top (for good reason) when it comes to PR blogs.
The content is sourced from a wide variety of guest contributors.
2. Spin Sucks
We have to admit: We’re big fans of Spin Sucks here at Muck Rack!
One of our favorite PR blogs for professionals at all levels, Spin Sucks focuses on helping PR pros and marketers do their jobs better.
While many posts are penned by Gini Dietrich, founder and CEO of Arment Dietrich, there are also posts from guest bloggers, who share perspectives on a variety of topics such as SEO tools, networking within the PR industry or coping with work-related stress.
Of course, no list of PR blogs would be complete without a mention of PRSA.
As the blog of the largest organization of PR professionals, the Public Relations Society of America, PRSay covers current issues, relevant PR topics and proven strategies for the industry.
The blog’s goal is to provide resources and professional development to those who are looking to succeed in the industry, including students.
Seasoned PR pro Arik C. Hanson, principal of ACH Communications, offers his insights from more than 20 years experience in the marketing, PR and communications industries.
Posts are published semi-monthly and run the gamut of topics, from using GIFs in social media to predictions on the future of media relations, to help PR and marketing pros stay ahead of trends.
Bonus: Arik isn’t afraid to get a little controversial and snarky from time to time!
5. PR Couture
Curious about the world of fashion PR? PR Couture often tops lists for must-read PR blogs for this very purpose.
PR Couture, founded in 2006 by Crosby Noricks, is the leading sourcebook for fashion and lifestyle communicators. The PR Couture platform reports daily on news, results-driving strategies, career opportunities and expert profiles.
Christina Nicholson is an award-winning journalist turned communications pro helping clients to share their stories with the media.
The regularly-updated Media Maven blog offers tips ranging from social media to creating video to blogging trends.
Edelman, founded in 1952 and known today as one of the world’s largest agencies, brings together thought leadership from around the world on their blog.
Posts are published daily, and organized into overarching topics, such as “Research Insights” and “Edelman Digital”, to help communicators find exactly what they’re looking for.
This blog run by Maccabee PR’s Paul Maccabee, is dedicated to inspiring chief marketing and PR officers, corporate communications directors and marketing professionals with its content.
It’s updated once a month and content is primarily contributed by members of the Maccabee PR staff.
Billing itself as a “hub for PR views, news, and resources”, the Bulldog Reporter houses posts by industry folks, profiles of pros and winning campaigns, industry reports and webinars.
The content is updated multiple times a day.
The Institute for Public Relations (IPR) is a nonprofit foundation dedicated to research in, on and for PR.
This is one of the best PR blogs for timely insights and applied intelligence on industry topics that matter, so professionals can put them to immediate use.
11. Holmes Report
One of our favorite PR blogs for corporate communicators, the Holmes Report offers news and insights from industry pros at some of the big firms.
Content is updated a few times per day and comes from guest contributors working around the globe.
12. PR News Blog
The PR News Blog is a collection of articles, op-eds and listicles spanning a range of topics surrounding public relations, from tips and advice on being a better PR pro to current events shaking the media relations industry.
Add this to your list of PR blogs to read to stay ahead of the curve in the industry.
13. PR Expanded
Founded by author, speaker and PR pro Deirdre Breakenridge, PR Expanded focuses content around relationship building, measurement, social networking, blogging, microblogging, podcasting and how technology and communication are changing the way that businesses need to think.
14. Peter Shankman
Best known for creating Help A Reporter Out (HARO), Shankman is recognized worldwide for radically new ways of thinking about customer service, social media, PR, marketing and advertising.
He updates his blog semi-monthly with his personal thoughts, feedback, tips and tricks on the media world.
Launched in 2006, MediaShift tells stories of how the shifting media landscape is changing the way people get their news and information.
The blog covers how traditional media such as newspapers, magazines, radio, TV, music and movies are dealing with digital disruption and adapting their business models for a more mobile, networked world.
Established by HayMarket Media, one of the fastest-growing publishing companies in the US, PRWeek is geared towards providing breaking news, opinions and analysis to corporate PR professionals.
Operated by Michelle Garrett, a frequent Muck Rack contributor and founder of Garrett Public Relations, The Writer’s Garrett is updated monthly and provides a compilation of advice from the 20-year PR veteran.
As the owner of a PR consulting business, much of Garrett’s content is geared towards those looking to break into the freelance PR world.
SHIFT is a data-driven PR agency with offices across the country. The SHIFT Communications blog is updated daily and offers content centered around the metrics and analytics side of communications and PR.
SHIFT has one of the best PR blogs out there for opinions and insights on topics including predictive analytics in PR, calculating success of owned content and dealing with a PR crisis.
While not a straight PR blog, Ad Week’s Social Pro Daily vertical is updated multiple times a day with plenty of useful information for communicators.
Content ranges from tips and tricks for various social platforms. to trending news topics and how social media plays a role -- give this a read when you want to be up-to-date on the latest happenings in the social media world.
Since 1968 (yep, 1968!), O’Dwyer’s has been reporting on public relations, public affairs and marketing communications.
Looking for PR blogs to help you stay up-to-date on the industry? This news-y site features updates on agency comings-and-goings, accounts in transit, media moves and more.
Perfect for pros working in the business-to-business sphere, Business2Community is an open community where business professionals can establish their thought leadership, increase exposure for their business/organization, and network with others.
It provides a balanced view of the current business landscape based on industry news and trends, as well as the real-life experiences from 10,000+ expert contributors.
22. Media Village
PR is more than media relations -- communicators need to be well-versed in all aspects of the industry, including advertising.
MediaVillage.com is known as the media advertising community’s leading publisher with more than 60 microsites with content on marketing, media, entertainment, digital, research, technology and more.
23. Hootsuite Blog
As a PR pro, think you just need to read PR blogs? Think again.
While the Hootsuite blog isn’t necessarily just for communicators, it touches on topics important to what we do. After all, social media is fully-integrated into PR these days. Updated several times a day, Hootsuite offers up practical social media strategy, advice and tips.
We love all the content Entrepreneur publishes, but we especially appreciate the dedicated marketing vertical.
The often updated section features advice on branding, marketing, pop culture and more.
25. Solo PR Pro Blog
Thinking of going solo? Founded in 2008, Solo PR Pro provides the tools, education, advocacy and community resources needed for communications consultants to succeed and grow.
One of the best PR blogs out there for savvy business owners, Solo PR features advice from members and experts on issues that touch those working independently and beyond.
Help us add to this list! What are your top PR blogs? Let us know on Twitter.
Curious to learn more about how Muck Rack can help you improve your public relations success? We’d love to tell you more.
Jessica Lawlor is the features editor for the Muck Rack blog and handles PR and social media for Muck Rack.
*Photo via Pixabay