This week in bad PR pitches
PR pros, I get it. You're busy. You're exhausted. You're powering through your mile-long to-do list before the holidays. You're sending pitches out left and right, hoping to garner that last bit of 2017 earned media coverage.
Believe me, I'm right there with you.
But still, that's no excuse for lazy pitching. And there appears to be A LOT of lazy pitching happening these days.
[If you haven’t already, be sure to download our free ebook, How to Craft a Winning PR Pitch]
Know how I know? Twitter, of course.
I'm a big fan of following what journalists are talking about on Twitter, so I set up a Muck Rack Alert for the terms "PR pitch" and "PR pitches." This means I get an email alert as to any time a journalist uses those phrases in a media story or on Twitter.
The results are both hilarious and horrifying.
In a new series here on the Muck Rack blog, from time to time, we'll share some of the more cringeworthy tweets from journalists about the PR pitches landing in their inboxes.
Welcome to the first edition of "This Week in Bad PR Pitches."
"wanted to bubble this email to the top of your inbox a final time"— M??lly Mc?rdle (@mollitudo) December 11, 2017
Bitcoin may or may not be a bubble. But there is definitely a bubble in crypto/blockchain PR pitches!— Paul R. La Monica (@LaMonicaBuzz) December 11, 2017
'Tis the season for bad holiday-themed PR pitches, fa la la la la pic.twitter.com/SuoVzvhT8j— Nick Bunkley (@nickbunkley) December 11, 2017
Thank you for your pr pitch about how aliens are real. Right there with you.— Scott Lucas (@ScottLucas86) December 8, 2017
Getting so many Pantone PR pitches but people, I hate purple and I think the color of 2018 is goldenrod.— Alexandra Lange (@LangeAlexandra) December 7, 2017
I'm getting PR pitches about "Green Monday" (Dec. 11) as if we've all agreed that this is a legitimate thing. We have NOT. Stop the madness. #retail— Matthew Boyle (@bizboyle) December 7, 2017
Today's awful pitch: someone flogging "Expert source on requests for Meghan Markle's nose," trying to get me to write about plastic surgery.— Alyssa Rosenberg (@AlyssaRosenberg) December 7, 2017
I have found the worst PR pitch of the day pic.twitter.com/VSFq821CoM— Mike Rosenberg (@ByRosenberg) December 6, 2017
My favorite PR pitches always start with "Hi [MediaContactFirstName],"— Jeremy Peppas (@jeremypeppas) December 6, 2017
It is that personal touch, that really makes it stand out.
Today in robotic PR pitches: 'Dear Ingrid, Would you like to meet Ida Tin in Berlin on Tuesday? She's being interviewed by Ingrid Lunden earlier in the day on stage.' ?— Ingrid (@ingridlunden) December 4, 2017
PR pitches I will never fall for: "You know you are curious about...."— Paul Souhrada (@psouhrada) December 4, 2017
No good can come from an email with that subject line
Actual holiday season PR pitch calls Park Avenue "the breast implant shopping aisle."— Patrick LaForge (@palafo) December 4, 2017
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Jessica Lawlor is the features editor for the Muck Rack blog and handles PR and social media for Muck Rack.
Photo via Pixabay