How The Honey Partnership uses Muck Rack to achieve their PR goals
"With Muck Rack we save 10 hours a week of influencer and media outreach time.”
-Harriet Butterfield, PR Outreach Manager, The Honey Partnership
Learn how The Honey Partnership, an international China-inspired social creative agency, uses Muck Rack to:
- Pitch and engage with top-tier media through Muck Rack’s database and pitching features.
- Save 10 hours of time a week creating tailored and automatically-updated media lists.
- Discover which journalists are chatting about relevant client topics on Twitter.
PR Outreach Manager Harriet Butterfield shares her experience and results using the platform.
Five Fast Questions with Harriet Butterfield
1. What would you tell other companies considering using Muck Rack?
Muck Rack is a relatively young platform, which on one hand means that not all the journalists I need are on there. However, you can work with the team to find the most relevant journalists to target. The Honey Partnership is works closely with our Muck Rack account manager to help build the UK journalist database as it’s predominantly US based at the moment.
The customer service team is really good. They often reply to our enquiries within two hours and are very helpful - it feels like we’re working together with them as a team.
2. How would you describe your experience with Muck Rack in three words?
Relevant, social, helpful
3. If you had to explain how you use Muck Rack to someone in a 140-character tweet or a 10-second Snapchat story, what would you say?
"A social-led, hyper-relevant but young journalist database that you can make your own and fit your needs."
4. How has PR changed in the past several years? How has Muck Rack helped you keep up?
PR is much more fast-moving and content oriented. Influencers are as relevant and sometimes more vital to our outreach, so we have to be much smarter and targeted to give media what they needt
5. What would your job be like if you didn’t have Muck Rack?
It would be harder to fit media list building into my schedule, which is already very busy because I’d have to spend more time on manual research. Media list building is probably the most boring and time consuming part of my job so to cut some of it out is something I’m willing to pay for.