How Mother Jones uses Muck Rack to achieve their PR goals
“Muck Rack is an incredible timesaver. It has really allowed me and my small team to integrate monitoring and searching into our daily workflow in a way that enhances the process. It allows us to be super strategic and saves us a lot of time.”
- Bridget Botelho, Director of Communications Strategy, Mother Jones
Learn how Mother Jones, an award-winning nonprofit investigative news organization, uses Muck Rack to:
- Pitch and engage with top-tier media through Muck Rack’s database.
- Craft powerful media lists focused on radio and TV journalists and producers.
- Monitor mentions of Mother Jones and the publication’s journalists in the news.
Director of Communications Strategy Bridget Botelho shares her experience and results using the platform.
Five Fast Questions with Bridget Botelho
1. What would you tell other companies considering using Muck Rack?
I would tell other companies that if they truly want a platform that can be really responsive to their needs to use Muck Rack — especially folks who are looking for communications resources that are so much more valuable in today’s media landscape.
2. How would you describe your experience with Muck Rack in three words?
Intuitive, Informative and Customizable
3. If you had to explain how you use Muck Rack to someone in a 140-character tweet or a 10-second Snapchat story, what would you say?
“Muck Rack is a platform through which journalists and communicators can build insightful and effective relationships.”
4. How has PR changed in the past several years? How has Muck Rack helped you keep up?
The industry has changed in a lot of ways. It’s not as simple or cut and dry as just going to pitch any journalist or producer. It’s important to stay in tune with who is moving in and out of what outlets, programs and reporting beats. It’s incredibly important to have a system that updates along with an industry that is changing so fast.
Also, the types of coverage and content that people look for is changing. For us, we’re often reporting on super specific topics, or unpacking bigger political issues. So outreach can be challenging unless you’re using a platform that can tell you which journalists care or are also talking about these issues.
5. What would your job be like if you didn’t have Muck Rack?
It would be super tedious. Definitely not as strategic and probably much more confusing.