BookExpo America commences in one week (May 29-May 31), and with hundreds of authors, events and signings, it's a busy and confusing place to be. I talked with a few publishers who helped me narrow down what young adult book fans should do, see and read at BEA this year. What top two YA books will you be buzzing about at BEA? What events are you most excited to attend and/or host? What authors in attendance will you be fangirling over?
Newsflash: “Cord-cutters” and “cord-nevers” have different tastes. A study from GfK MRI indicates key differences in viewing habits of those who have ditched their pay-TV service, and those who have never subscribed to one. The new research showed that four of the top 10 streaming shows among TV viewers who have never had pay TV do not appear among the top shows among consumers who cut their pay TV service.
Advertisers are ready for programmatic buying to come to the TV ad sector in a big way. That’s the finding of a new report from ad software provider Videology studying marketer attitudes towards advanced TV ads, which includes linear TV ads that use detailed data to target specific consumers as well as addressable TV ads. About 64% of advertisers and agencies surveyed said that within three to five years they expect more than half of TV buying to be handled programmatically.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".