I was covering the San Francisco Giants when my son was born, and in the manner of "baseball men" the world over, then-manager Joe Altobelli offered a sage tip after congratulating me on Matthew's arrival. "Left-handed-hitting catcher with power," Altobelli said knowingly. "That's the quickest ticket to the big leagues."
Some traditions die hard in sports. Take bulletin-board material, even as bulletin boards give way to computer screens. The generic term still is applied to provocative remarks one contestant might offer, inadvertently or otherwise, to rouse the ire of another in a pending competition. It's part of boxing's malevolent "charm"; McGregor-Mayweather, anybody? It has been a football staple since the days of Knute Rockne and Amos Alonzo Stagg.
If enough people are willing to shell out $100 for the pay-per-view telecast, Floyd Mayweather Jr. and Conor McGregor could earn nine figures each for the "spectacle" they're staging in Las Vegas on Saturday night. Lisa McClellan, meanwhile, lives on a disability stipend of $1,920 a month her brother receives, plus the occasional kindness of strangers. She might watch the contrived showdown between the boxer and the brawler "if my boyfriend buys it," Lisa says, "but I'm not buying it.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".