By the time you read these words, the year 2017 will have been and gone. Like last Sunday's newspaper and yesterday's old coffee grounds, been and gone. Recorded somewhere, scarcely remembered, of no great significance, past and done, soon forgotten, been and gone. But it was so special, interesting and dramatic at the time. How could it just fade away into oblivion? Well, my dear grasshopper, this is one of the tricks that time plays on us.
I was on my way into my local grocery store recently, (Smith's). I think it was the day after Thanksgiving. There was a fellow there standing by the entrance dressed in bright colors. He was full of enthusiasm as he greeted all the shoppers. He was promoting the Salvation Army, Christmas, goodwill and the season's joys to everybody. His cheerful attitude was contagious. I approached him with a question: If I put a dollar in his kettle was I guaranteed joy and a merry Christmas?
I turned on my television this morning to the Weather Channel. They were interviewing a lady in Houston, (I think her name was Lynn), about the ongoing crisis that is Hurricane Harvey. It touched my heart to hear Lynn tell her story. She told about her personal experience of the past few days being stuck in her apartment. She spoke of stacking her most precious possessions high up to protect them from the rising flood waters. Lynn shared her sorrow and woe in a soft but eloquent manner.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".