At 6:20am in a coffee shop you fully expect to hear things like, “Hi sir, what can I get for you today.” Instead I heard a loud car crash followed by a blood-soaked woman screaming at the top of her lungs…“Help! Help! My boyfriend’s been shot. Help!”All heads in the coffee shop turn towards the windows…I got out of the Starbucks line and walked over to the glass door. Sure enough, there was a car up in smoke with a women franticly screaming for help.
Cloud companies are having something of a moment in 2017. Valuations have soared for startups providing advertising technology, operational analysis, marketing analytics and other cloud-based products to businesses. The reasons are clear. Businesses are hungrier than ever for solutions that bring automation, machine learning, insights, cost efficiency and other cloud-based benefits to their operations.
How does a business pivot from being a small talent recruitment agency to generating $10 million per year as a sales technology company? Manny Medina, CEO and Co-Founder of Outreach did just that. Having started my own sales technology company called Troops, I have deep appreciation for the work Manny and his team are doing and perhaps more importantly, an appreciation for the pivots and evolution of their business. In the world of startups, not all companies start off how you think.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".