All over the world, massive numbers of applications are humming along, performing crucial tasks for the business processes of enterprises even though they were built with technology that comes from multiple generations in the past. These legacy applications, usually created with a monolithic architecture, frequently operate in “fat and happy” mode and just run forever until a new system is created to replace them.
Every year, GE’s Minds and Machines conference makes a lot waves in the tech industry. Whether it’s new products or features, or whole new approaches to the way people and technology interact, there’s always something worth paying attention to. This year’s conference focused heavily on digital transformation for the enterprise. For regular readers of my column, it should be no surprise that I have a particular interest in this topic.
You've probably heard of A/B testing. You may not have heard of A/B/n testing, which tests 3 or more alternatives. And as of yet you may not have heard of what the FANG companies practice at scale: full-stack experimentation, running hundreds of deep-level code experiments and gathering data on the results.
"People with authority have to get used to data, not their titles, driving the decisions. This can be a difficult transition.”
My favorite line of today’s story on Full Stack Experimentation.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".