Best known as the co-founder of hair care company Paul Mitchell Systems and high-end tequila Patrón Spirits Company, John Paul DeJoria is as well known for his philanthropic work as he is for his entrepreneurial endeavors. The documentary that details his life story, Good Fortune, opens Friday in New York, with a June 30 opening pegged for Los Angeles and other cities throughout the country to follow in July.
Katy Perry set a record today as the first person to hit 100 million Twitter followers. Accessibility is the name of the game for celebrities these days and social media has made it easier than ever for artists to directly reach and connect to their fans. Perry’s 2008 hit “I Kissed a Girl” instantly turned this California native into one of the biggest names in music and ever since, she’s made it a point to make herself relatable and reachable to her millions of followers.
Jimmy Buffett adores his fans as much as they adore him. So, when the music legend announced to his Parrotheads that he was currently building a string of Margaritaville-inspired active adult communities, the news spread like wildfire. Now, he’s announced that for his younger fans, nicknamed ‘Parakeets’ or ‘Keets’, he’s building a community for all ages in Bradenton, Florida, in addition to vacation cottages in Orlando.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".