- Black Friday. It's soon. Very soon. Many of you now shop online, but there are some diehard folks who still hit the stores. Why would you even go out on a busy day like Black Friday if you can shop at the keyboard? Well, there are blockbuster deals that can only be had if you're first in line. Those crazy deals sell out in minutes. So, if that's your thing, you need to know when the stores open. What's worth setting that very early alarm?
- The Veterans Day weekend is the best time to highlight a vet and the hard work that our "Call for Action" unit put in to make sure he got what he deserved. Johnny Ferguson served during the Vietnam War era. Even with dementia now, he remembers some things. He remembers the ship that got him there. He remembers arriving in Vietnam. He remembers also serving in Korea. But the US military didn't remember. None of it. And so for decades this American veteran wasn't able to access his benefits.
- Thanksgiving is such a nice time to bring family together. But it's not free. A big meal for family costs money. Think about this: If you could manage to get your turkey for free, you are cutting the cost of the meal about in half. According to the Farm Bureau's latest figures, a classic Thanksgiving meal costs about $50. Honestly, for me, that feels conservative, but I think we may overdo it. The big ticket item is the turkey. It can be half of that fifty bucks.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".