From our social media feeds to our television screens, more and more people are vying for our attention than ever before. The problem is that we are increasingly starting to ignore them. That’s because as marketing has evolved, so too have consumers. Today we are all editors, deciding what information we are going to consume and what will be relegated to the pool of white noise that provides the background music for our increasingly digital lives.
Space: the final frontier. A place where brave astronauts from across the globe are pushing the boundaries of science, making new discoveries, and taking the kind of pictures that put your Instagram game to shame. Yes, from their position in near-Earth orbit these brave men and women are snapping everything from space selfies to jaw-dropping aerial shots of our little blue planet. Don't believe us? Check out some of these stunning shots that prove astronauts get the best views.
I'm currently rewatching all 264 episodes of Frasier. It's the third time I've done this, which means I've spent roughly a week of my life watching the Crane clan's on-screen antics. I've dedicated 7.92 days to the life and times of a pre-eminent Seattle psychologist, his friends, his family and his canine nemesis. And I cannot recommend it highly enough.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".