As Cuddy made the rounds in the media, collecting public accolades for her game-changing science, a fight was brewing in her field. By the end of 2011, a movement had emerged among psychologists to re-examine prior work. Statistics-minded critics pointed out that standard ways of setting up experiments and analyzing the results had some major flaws, and that the research literature seemed all but guaranteed to be infected with a rash of false-positive conclusions.
Ever since a savanna dweller first slapped mud on a wound to ward off flies—and infection—our frail human bodies have relied on creative intervention to survive. Science has since come up with all manner of potions and procedures (from aspirin to organ transplants to bionic knees) to keep us from falling to pieces. But it turns out the body might be its own best pharmacy; each one of us possesses internal stores of life-extending remediation.
Arthur B. Robinson, renegade chemist, failed politician, grandpa of the climate skeptics — and maybe, just maybe, our nation’s next scientist-in-chief — padded across the carpet of his homemade lab in a pair of white athletic socks. “This room, everything you see here, was built by my own sons with their own hands, including the concrete,” he said. Robinson raised and home-schooled six children in this tawny valley scratched into the hills near the town of Cave Junction, Oregon.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".