Oscar Wong opened Highland Brewing Co. in 1994, making it one of North Carolina’s oldest breweries. Before Asheville became a mecca for beer lovers, Wong was quietly producing the brewery’s flagship Gaelic Ale in a basement downtown. It didn’t take him long to outgrow that space, and the brewery has continued to evolve its taproom and portfolio in the years since. Now, the brewery is set to evolve its branding as well.
At this year’s Great American Beer Festival, the crew from Melvin Brewing blared hip-hop from their bus, fired T-shirts from cannons and hung out with the wrestler Hacksaw Jim Duggan. And these celebrations all came before the brewery won two gold medals (for its Wet Hop Melvin and Hubert MPA) and was named Brewery Group and Brewmaster of the Year. Taking home hardware from GABF is nothing new for founder Jeremy Tofte, whose brewery started small in a Thai restaurant in Jackson, Wyoming.
There is no shortage of books on beer or its four primary ingredients. So what sets Pete Brown’s latest work apart? Pete Brown does. In his latest book, Brown draws upon his experience travelling the world to share the magic of hops, barley, water and yeast, with each of those ingredients having its own section. While entire books have been written about these four ingredients, few have done it with as much wit as Brown.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".