Building a firm culture is about much more than installing a ping-pong table in your breakroom, industry expert Chris Rund told a recent gathering of accounting firm leaders. “Culture is one of those slippery things – it’s not numbers, it’s all that touchy-feely stuff,” Rund, a marketing and brand development strategist and creative director at accounting firm advisors Rootworks, told attendees at a Rootworks Partner Retreat in late June.
With the future rushing at them at a furious pace, accounting firms need to evolve to a new, more modern model, according to well-known industry consultant Darren Root. At a Rootworks Partner Retreat in late June, Root warned attendees that while firms have had to adjust to being “next-generation” practices that balance work and life, this new imperative goes beyond that: “There’s more to this than creating a life outside your practice,” he said. “Today, it’s all about being modern.
As amateur ichthyologist Woody Allen told us all in Annie Hall, sharks will die if they stop moving forward — but that doesn’t mean that all sharks need to swim flat-out at their fastest pace. Some may be perfectly fine ambling along at a modest speed, snapping up the occasional swimmer, while others need (or want) to plunge full-speed right into the middle of the biggest school of fish they can find.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".