There is a palpable nervous in advertising land, as the agency landscape becomes more fragmented, complicated and confusing. Taking a step into the future, how will the agency landscape change? More specialised agencies will encroach the market place. Iris Worldwide chief marketing officer, Europe, Claire Humphris, says this is due to various outputs that clients are having to produce are very varied.
The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app. Another new entry is the KIA Stinger, rushing in at number four with Stealth's 'How Much Further'. The clip follows a man who is plannning to hit up several locations with the help of the Stinger, taking in new experiences like cliff jumping in Scotland. Ninth place is taking by Toyota with #StartYourImpossible.
Channel 4, London Evening Standard, The Telegraph, Elle, Manchester United Football Club, Huff Post, Mediacorp, Vogue International, Deutsche Welle and many more are amongst the judges for The Drum Online Media Awards 2018. These global awards, which identify the cleverest and the most original purveyors of news and views, and are open to publishers and online editors. One of the judges, Esra Doğramacı, senior editor of digital at Deutsche Welle, wants to see a focus on metrics from the entrants.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".