Well, that was quite the experience. Back in the groove this week (sort of) after a wonderful and memorable trip to South Korea for the Olympics. The return flight left Inchon at 5:05p local time Monday and arrived in Toronto at 3:30p local time……the same day. That was weird. I’d never been on a plane for that length of time. The 2 flights combined were over 26 hours in the air. For those having a panic attack just thinking about that, the time actually passed just fine believe it or not.
The world lost a gem this week. Vern Traill passed away at the age of 92 in Moose Jaw Saskatchewan. He lived a long and very colourful life and I’m sure had no regrets before he slipped away. His nickname was The Cowboy for good reason. He was a cowboy. He loved the farm and the ranch and horses and livestock and his very large family. He was a great businessman who lived with a handicap.
For the first time since I began writing this blog, I feel like that author sitting at their Underwood typewriter, feeding a blank paper into the roller, staring at it, pecking a few key strokes, ripping it out, crumpling it up, throwing it in the trash can, leaning back on the chair locking hands on their head with a deep sigh………and then repeating the procedure. All this without the cigarette or a Scotch highball/neat.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".