Danny Sullivan on Muck Rack

Danny Sullivan

Verified
Newport Beach, Orange County
Founding Editor — Marketing Land, Search Engine Land

Founding Editor, @MarketingLand & @SEngineLand, covering Google, Facebook, Twitter, SEO, SEM & all things digital marketing, search marketing and search.

Widely considered a leading "search engine guru," Danny Sullivan has been helping webmasters, marketers and everyday web users understand how search engines work for nearly two decades.

Danny's expertise about search engines is often sought by the media, and he has been quoted in places like The Wall St. Journal, USA Today, The Los Angeles Times, Forbes, The New Yorker and Newsweek and ABC's Nightline.

Danny began covering ...

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What was your first job as a journalist?

Cub reporter on my campus paper.

Have you ever used a typewriter?

Oh, yes!

How is social media changing news?

It's providing even faster access to the news and sources, with pros and cons for accuracy, along the way.

After complaints, Google lets any publisher apply to have “Critic reviews” of local businesses

searchengineland.com — Want to have your "critic review" of a local business perhaps appear in relation to it within Google search? Today, Google's announced that any publisher can apply to participate. Last year, Google launched the "Critic reviews" feature for movies, TV shows and books.

Microsoft Makes $45 Billion Bid To Buy Yahoo

searchengineland.com — Microsoft is to bid $31 per share to Yahoo's board of directors to purchase the company, a deal potentially worth $45 billion. Below, more details, some history, and analysis. We'll also keep updating this story, and we'll have a separate post linked from this when the conference call starts.

Google's Facebook Competitor, The Google+ Social Network, Finally Arrives

searchengineland.com — Google's long expected second shot at taking on Facebook in the social networking space has arrived in the form of the Google+ Project. It has some interesting twists on the social networking model but is far from a Facebook-killer. The terrible name is a bad start. Google+? Google+!

Google uses RankBrain for every search, impacts rankings of "lots" of them

searchengineland.com — Google is now using its RankBrain machine learning system to process every query that that the search engine handles, and the system is changing the rankings of lots of queries. The news emerged this week as part of Steven Levy's Backchannel story about machine learning efforts at Google.

No, SEO isn't "search engine manipulation" that Google will ban you for

searchengineland.com — Does Google now view search engine optimization as bad, as spam, as something you could get banned for. Almost certainly not, but that's the takeaway you could now get based on a legal fight between it and a publisher that was banned from its search results.

Larryos, Raisin Brin, Porn Flakes & Other Google Cereals

searchengineland.com — I was at Google last month and did a double-take at the wall art up near one of the mini-kitchens. It featured familiar cereal brands morphed with Google personalities like Larry Page (Larryos) and Sergey Brin (Raisin Brin). I shot a few pictures, below, plus here's some of the backstory.

Apple brings Siri to Mac, new exposure for non-Google search engines #WWDC

searchengineland.com — As expected, Apple has announced that its Siri digital assistant is coming to the Mac. The change means for the first time, people will have easy access to search from the macOS operating system - and search that isn't Google.

Google Kills Bush's Miserable Failure Search & Other Google Bombs

searchengineland.com — Google has finally defused the "Google Bomb" that has returned US President George W. Bush at the top of its results in a search on miserable failure. The move wasn't a post-State Of The Union Address gift for Bush. Instead, it's part of an overall algorithm change designed to stop such mass link pranks from working.

Google has no good explanation for why "Crooked Hillary" isn't a suggested search

searchengineland.com — Type "Lying" into Google, and it will suggest "Lying Ted," the moniker US Republican candidate Donald Trump place on his once-rival Ted Cruz. "Little" But type "Crooked" into Google, and it doesn't bring up the "Crooked Hillary" label that Trump has attached to his Democratic rival Hillary Clinton. What's going on?

WATCH: Google lets you speak in natural language & get analytics reports

marketingland.com — Instead of clicking around inside of Google Analytics to find the answer you want about your web traffic, wouldn't it be nice to just talk to Google to get what you want? That future is coming, Google demoed today, and thanks to machine learning.
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Aug 29, 2016

RT @amir: 🔥🔥 Exclusive: Uber shut out Alphabet executives from Uber's board of director meetings—for about a year now.  https://www.theinformation.com/uber-shuts-out-alphabet-execs-from-board-meetings 

Aug 29, 2016

RT @ditzkoff: A bittersweet statement on Gene Wilder from his nephew Jordan Walker Pearlman, why he kept his illness private. https://t.co/m3axKdYwUu

Aug 29, 2016

Facebook's news algorithm promoting fake story is bad. Good thing human-powered news orgs never do the same.  http://mediagazer.com/160829/p6#a160829p6 

Aug 29, 2016

RIP Gene Wilder. You'll always be Willy Wonka to me.

Aug 29, 2016

RT @sengineland: .@Google's new local business reviews guidelines explore when you can & cannot use schema markup:  http://selnd.com/2bMpuQq 

Aug 29, 2016

RT @Marketingland: How to use Google Analytics audience data to make media and marketing decisions by @aruegger  http://mklnd.com/2bDcqtG 

Aug 29, 2016

No mention of Trading Places in @WSJ story today on frozen concentrated OJ trading market disappearing. Shameful :) https://t.co/44zpQBeGgL


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