Made the logical career pivot from defence-R&D-business-development in Canada to HR & teaching MBAs at a business school in Tokyo. Loves writing about critical thinking, presentation skills, the future of work, and the intersection between Storytelling & Artificial Intelligence.
Don't like public speaking or giving presentations? You're not alone-most people don't. We're fighting our primeval fear of ostracism whenever we stand up and begin to regale an audience. But chances are good that you like telling stories and sharing experiences a little more than you like delivering a keynote or running through a slide deck; after all, some 65% of our daily conversations are made up of personal stories (and, well, gossip).
Don’t like public speaking or giving presentations? You’re not alone–most people don’t. We’re fighting our primeval fear of ostracism whenever we stand up and begin to regale an audience. But chances are good that you like telling stories and sharing experiences a little more than you like delivering a keynote or running through a slide deck; after all, some 65% of our daily conversations are made up of personal stories (and, well, gossip).
Sharing emotion-driven narratives that resonate with other people is something humans are quite good at. We’ve been sitting around campfires telling stories for tens of thousands of years, and we still do it. One reason why is because it’s an effective way to communicate: We remember stories. But what makes for good storytelling? Mark Magellan, a writer and designer at IDEO U, puts it this way: “To tell a story that someone will remember, it helps to understand his or her needs.
This fantastic sentiment is on display in the middle of the @ideo Tokyo office. I don't think there's such a thing as "the meaning of life", but this idea is a pretty good approximation; live your life by trying to always make others successful! #MondayMotivation#leadershiphttps://t.co/vmKcZc0Bwa
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".