One image was all it took to turn the fortunes of 19-year-old student Anok Yai around. Ms Yai, a Sudanese studying biochemistry, had been enjoying a party held at Howard University in Washington on Oct 22 when she was snapped by photographer Steven Hall (@thesunk) for her eye-catching street style. Her striking good looks and keen, casual fashion sense went viral on social media.
With millions of fans on social media, it is not far-fetched to say that Mr John Franklin Stephens commands a strong influence. At 35, he has lectured at universities, acted in a movie and been invited to the White House twice, at the behest of then US President Barack Obama, no less. These accomplishments, a tall order for anyone at that age, are all the more admirable given that Mr Stephens has Down syndrome - a genetic disorder that affects cognitive ability.
Snapchat and Instagram stories, by virtue of how they work, are temporary. Images and videos are available for a short time before they expire and vanish into the ether. Despite their seemingly fleeting nature, you might still want to think twice before firing off a post. One key reason comes from a Harvard Business School research paper which had examined the nature of temporary sharing and its impact on sharers.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".