I was invited to speak at a conference last January where the hosts encouraged the attendees to Name their Year. I had never thought of doing this before and was interested in how people would go about picking the name of the year. As I sat around a table and listened to the conversation, I was amazed by the depth and thought that people were putting into this process. The purpose was to give the year a name that would inspire and motivate them for 52 weeks.
Someone asked me yesterday if I missed the mayhem of owning my business at Christmas time. The truth is that I do. While I don't miss taking inventory, all the extra hours, the squeeze of finding enough time for family and customers, figuring out if there should be a Christmas bonus or another program, organizing staff Christmas parties, and figuring out what to write on a card, there are things that I do miss.
Until Dave Holmes stepped onto the basketball court, I was unconsciously incompetent. I knew how to yell from the stands, I knew how to tell my kids how they could play better, but this year when I took the step to coach my daughter's school basketball team I realized how incompetent I really was. I actually didn't mean to coach a team, I just wanted to be the coach's helper, but when 29 girls showed up to try out for a 12-person team, I realized that I would have to step up and be a coach. Why?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".