It's been a slightly subdued year for Japan with no big Cyber or Design wins, but there have been surprising victories in other areas. So far, Japanese entrants have picked up a total of 32 Lions. The highlight has been the work around Seem, a smartphone-based male fertility testing kit produced by Recruit, which has won Japan’s only Grand Prix so far. The initiative was supported by Dentsu Y&R and won the top prize in the Mobile category, marking Dentsu Y&R’s first Grand Prix in 21 years.
Coca-Cola has launched a campaign to persuade people to reach for a Coke on the hottest of Japanese summer days. The appeal of an ice cold drink on a sweltering day seems obvious enough. But as with many things in Japan, there’s a bit more to it than that. Typically, consumers drink fizzy soft drinks like Coke on days below 28 degrees. When the temperature goes above that, they tend to prefer sugar-free tea, sports drinks or water. Tokyo temperatures routinely top 30 degrees in July and August.
During a visit to Tokyo last week, Justin Smith, CEO of Bloomberg Media, spoke to Campaign about recent developments at the company and bigger-picture concerns for publishers and advertisers. Bloomberg just relaunched its Businessweek print publication, but the focus of this conversation was on service innovation for clients as something all publishers need to develop to stay afloat in an age where tech platforms dominate. Responses have been edited for length and clarity.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".